Wednesday, September 18, 2019

How to make your resume viewed 46% more often

Your resume is not watched by recruiters? “Views: 1”, although you are not the first day in an active job search? Let's see what you do wrong.

According to the Superjob study, there are certain patterns in which particular resumes are most often viewed. So that recruiters do not ignore your resume, you need to follow just a few rules.

Rule 1: act!
Recruiters often open those resumes that came to them in the form of a response to a vacancy, rather than received by subscription. Send the resume to the company yourself - the likelihood that they will be viewed will grow by almost one and a half times - by 46%! This is the most powerful and effective tool - it will significantly increase the number of views.

There is an explanation for this: employers are more interested in those candidates who would like to work specifically in their companies. After all, an employee with high motivation works more efficiently.

Rule 2: indicate the desired salary
According to our data, this step will allow you to get another 5% more views. Instead of the vague definition of “by agreement,” write the specific amount you would like to earn. Employers love specifics: the amount you name will allow them to evaluate without any questions what your claims are and how much they correspond to the capabilities of the company.

What amount to write? The answer to this question depends on the position, on your qualifications and education, on the region in which you are looking for work. It is important that your salary expectations are adequate to the situation - not too high for your position (the recruiter may consider you overly self-confident), but not lower than the average market ones (a good specialist does not work for nothing).

Rule 3: fill in all the fields of the resume
When creating a resume on, try to fill in all the fields of the standard form - this will increase the number of views by another 4%. A recruiter can get more information from a fully completed document, which means that such a resume is potentially more interesting.

Rule 4: Declare Mobility
Employers are more interested in the resumes of applicants who have left a mark on their readiness for business trips and for relocation. We noted that it was not against business trips - the number of views would increase by 1.5%. They indicated that in search of work you can even change your place of residence - by another 1.5%.

Rule 5: More Contacts
Looking for work - that means, be prepared to respond promptly to calls, and letters, and to messages on social networks. Indicate in the resume all the possible ways to contact you, and not just the phone number - you will get another 1% more views. A little, but who knows, maybe this will decide your fate?

It’s not worth restricting recruiters by the time of communication: a clarification like “Call on Tuesdays and Thursdays from 9 to 12” does not exactly contribute to quick employment.

So: plus 46% for views for independent responses to vacancies and another plus 13%, if you specify the desired salary, fill in all the fields of the standard form, leave notes about readiness for business trips and for moving (if you are ready, of course) and provide recruiters as much as possible more contacts. Easy, right?

What else can be done to make your resume more often viewed? Believe in yourself and in your strength: send resumes with confidence in a good result, do not hesitate to call recruiters and be interested in a vacancy. Do not hesitate, this also brings you closer to your goal!

How to describe your resume experience

Work experience is what the company first looks at when picking up an employee. How to describe your career path so as to interest the employer, read the material

The description of work experience should be as specific as possible. Each new company in your track record should have a separate line indicating the period of work, the name of the company, its brief description, your position, responsibilities and achievements.

Indicate the period of work in the organization to the nearest month: this will allow the HR manager to accurately assess how much you worked there. “2014-2015” - such dating leaves a number of questions. If, for example, you got a job in an organization in January 2014 and quit in December 2015, then you worked for almost two years at the company, and if you came in December 2014 and left in February 2015, then your experience in your last job is only two months - the difference is significant. Do not make the recruiter wonder: a resume with an inaccurate indication of the timing of work is likely to go to the trash.

The name of the organization should be written in full, not relying on the fact that its abbreviated name is familiar to everyone. As a rule, recruitment portals offer to provide brief information about the organization - its location (it is enough to indicate the city, in some cases also the country), field of activity, number of staff, etc. Edelweiss LLC. Sale of soft drinks (office in Tyumen). Headcount - 100 people ”is a perfectly acceptable option for a resume.

The position should be indicated clearly and clearly - “sales manager”, “chief accountant”, “nurse”. But writing a common name - “specialist”, “manager”, “employee” - is ineffective: it should already be clear from the position’s name what exactly you did in your previous places of work.

Relate the job description to the resume. Filling out a column in the resume called “Job Responsibilities and Achievements”, you should not set out the content of your work too thoroughly — it’s better to focus on the main thing. Based on what position you are applying for. To correctly emphasize, carefully read the announcement of the vacancy you are interested in and think: what exactly from your previous experience is especially important for obtaining the desired position? For example, an applicant applying for a position of a marketing manager but not having previous work experience confirmed by the previous position should emphasize that it is related to marketing: if you ordered souvenir products or, for example, helped to organize promotional events, all this should be reflected in list of responsibilities. Pretend to a leadership position? Pay particular attention to your organizational experience.

If you used special tools, technologies, software in your work, be sure to name them: it is possible that this will be your competitive advantage. “Designing parts and assemblies using the NX system”; “Payroll calculation for employees in the 1C program”; Axure Site Interface Development - Similar lines will no doubt decorate your resume.

Particular attention is paid to specific achievements in previous jobs. Avoid vague phrases and formulations like: “great experience”; "Improving the efficiency of the department"; “Establishing contacts with the media”, etc. Remember that when describing your achievements you should be guided by the rule: the more specific, the better. Name the numbers, give real examples of your initiatives. “The growth of the company's sales by 40% per year"; “Increasing the citation of the newsmakers of the company by 3 times” - just a few of these items are enough to make your resume stand out from hundreds of others.

If the resume indicates several places of work, and the list of responsibilities and achievements is almost the same, such a CV is hardly interesting for the recruiter, because the candidate does not demonstrate any professional development. But each of your places of work probably had their own achievements! And even if they seem small to you, it's worth telling about them.

If you have been promoted to work in a company, be sure to include this in your resume. To do this, add a new place of work, enter the old name of the company and in the appropriate columns indicate the name of the new position, period of work and a list of changed responsibilities and achievements.

Avoid abbreviations and inaccuracies. The name of the educational institution, place of work, listing of duties, achievements - all this is written in detail. If your resume is full of abbreviations, the employer, most likely, will not guess what is hidden behind letters incomprehensible to him.

In no case do not indicate inaccurate information in your resume! Do not come up with non-existent jobs, duties and skills. It is unlikely that in this way you will be able to get the job of your dreams: an experienced recruiter will easily calculate the fraud, and the very first days in the company will make it obvious. It is better to focus on the competent presentation of your real experience and the correct arrangement of emphasis.

Good luck with your resume and job search!

Everything should be perfect in a person, or how to choose a photo for a resume

In the market it is customary to show the goods face. What about the labor market? Should I stock my resume with a photograph? And if so, what should it be?

To your photo in the resume added you points at employment, read recommendations

Who can not do without a photo in the resume
According to the data of the Research Center for Recruitment Portal, the majority of recruiters (88%) consider all resumes submitted to them - with or without photographs. Only 4% of HR managers do not open resumes without photos, and in 7% of companies resumes without photos are accepted only from applicants for certain positions.

Thus, in the search for work, it is quite possible to do without a photo, unless, of course, you are applying for positions where appearance is important to one degree or another. These include vacancies of fashion models and fashion models, TV presenters, actors, promoters, secretaries, sometimes - customer service managers, PR managers, etc.

Nevertheless, the majority of employers (71%) are confident that a successful photograph in a resume significantly helps in finding a job. At the same time, 34% of recruiters believe that a good photo can help any job seeker, and 37% - only applicants for positions where appearance matters.

Of course, the photo is unlikely to play a key role in considering your candidacy: experience, knowledge and skills are certainly more important than the correct facial features, and all recruiters emphasize this. But the photographs are quite capable of distinguishing you from many other applicants, drawing attention to your candidacy. In search of the most suitable candidate, the HR manager sometimes conducts dozens of interviews, and the image attached to your CV will certainly help him remember who he talked so productively with last week.

But for the photo to work for you, and not against you, you need to choose the right picture. Indeed, according to experts, the wrong photo can nullify the impression of even the best resume. Conversely, an open, friendly and disposed person in the picture in some cases can tighten the impression that has developed about the candidate after reading his CV. Moreover, in order to take a suitable photo, you do not need to have stunning external data.

Choosing the right photo
How to choose a photo for the resume? In order not to face the dirt, it is enough to observe a few simple rules.

The situation in the photo and your appearance should be working and characterize you precisely as a specialist. If you apply for an office position (manager, clerk, department head, top manager, etc.), then it is better to take a picture in the office, in business clothes - so that the employer can introduce you to your work. You should not pose in full growth, it is better to focus on the face, because it is it that best reflects your character.

However, photography in a business setting does not always mean a formal suit, tie and office walls. If you apply for a creative position - for example, a journalist, singer, designer, radio host, etc., your photo should be appropriate. Why not introduce to your potential employer, for example, footage of your speech or broadcast? The main requirement: no matter how creative the situation in the frame, the focus should still be your face.

But photographs “like a passport” are unlikely to greatly help you impress your employer. The face on them, of course, is visible, but the charm of a person remains behind the scenes. Meanwhile, it is the disposable smile that is the main decoration of the photograph attached to the resume.

Another snapshot requirement for CVs is good quality. A photo taken carelessly is more likely to cause bewilderment for the recruiter than to add points.

How not to do
Finally, a few words about what should in no case be a photograph for a resume. First of all, avoid overly informal surroundings in the frame. An applicant for the post of chief accountant, shot at home with a cat in his hands, is likely to lose in the eyes of the employer, even if his resume is of interest to the company. Therefore, do not accompany the description of your work journey with photographs taken at home, in nature, on the beach (unless, of course, you are a lifeguard) or with animals (unless you are a veterinarian).

Pay attention to your clothes. Take pictures of what they recommend going to interviews. Obviously, open shirts and tops are not the best choice if your goal is to please the employer.

No matter how proud you are of your figure, you do not need to take a full-length photo, unless, of course, you are looking for a model's job. This distracts attention from the face and switches it to interior details and clothing. In no case do not send to the employer group pictures with the signature like “I am third in the middle left row”. Such an application to the resume may well cause the recruiter to doubt your adequacy, even if the resume is of interest to him.

Finally, avoid the appearance of all kinds of brands and logos in the frame, because you are trying to “sell” yourself, and not emphasize the achievements of the company in which you once worked. Experts recommend: if in doubt whether you have chosen a successful photo for your resume, it’s better not to rush to submit it. After all, the task of photography is to add to you chances of successful employment, and not to reduce them.

How to highlight your strengths in a resume

The theater begins with a hanger, and the search for work begins with a resume. It would seem that today even a graduate of the university knows how to write this fateful document without exaggeration. However, for your resume to assure the employer that you are a valuable specialist, simply listing the places of work and study is not enough.

A resume should be written so that your recruiter can immediately see your strengths. Superjob tips will help you with this.

What experience to describe?
This happens with many applicants: it seems that there is experience, and a suitable education, and a resume is sent out daily to several places, but there are still no invitations for an interview. What's the matter? Before submitting a resume for a specific vacancy, review it Are your strengths sufficiently visible as a specialist and person?

Carefully read the vacancy announcement and try to understand which of the listed requirements you meet one hundred percent. These will be your strengths. In the resume, you should demonstrate them as clearly as possible without spreading the idea through the tree and avoiding what is unimportant for the recruiter.

For example, a candidate for the position of sales manager in an IT company is required to have successful sales experience. And you just left the software company where you sold the software product and its technical support services. In the relevant sections of the resume, describe your experience and education in as much detail as possible: what exactly was sold, what results were achieved, what means were used to achieve the goal. But about your experience that is not directly related to sales (for example, about working as a programmer at the beginning of your career), you should not write in detail - just a simple mention.

Another example. If the employer requires the applicant for the position of assistant head of fluency in English and you meet this requirement, do not limit your resume to the phrase "Level of English is above average." In the "Education" section, write exactly where you gained your knowledge, in the "Experience" section - how language skills were used at the previous place of work. In the “More Information” section, mention that you keep fit, for example, by reading Salinger in the original. All this will emphasize your strength - knowledge of a foreign language at a high level.

If the match is incomplete
But what about the requirements for the candidate that you meet, but not completely? Of course, the employer may not consider your resume if it does not fit into any specific parameters. However, if the vacancy is really interesting, try finalizing the resume in such a way as to attract a recruiter to your side.

For example, an employer requires experience in implementing PR projects in the financial sector from three years from applicants for the position of PR manager, while you only work for a year and a half in the public relations department of the bank. In no case do not ascribe to yourself an extra experience - this is easy to verify, and, as you know, they try not to take deceivers to work. It is better to describe in detail those functions at your current place of work that can show the employer that you learned a lot in a year and a half. Add to this other information that characterizes you as an excellent candidate (information about education, if appropriate, or long-standing experience in PR activities in related fields), and, quite possibly, your resume will be of interest to the employer.

Personal qualities: write or not write?
“Responsibility, sociability, punctuality” - such words are found in many resumes. Are they really necessary? Are these common places distracting from your truly strengths?

The “Additional Information” section, of course, is useful to the recruiter, and you should not completely exclude it from the resume. However, before filling it out, think about what your personal qualities may be of interest to the employer, and which do not matter. For example, if you pretend to be an accountant, do not focus on your love of photography and travel, but rather describe those qualities that are important for work - responsibility, diligence, love of order.

Show the product face
Recently, more and more job seekers are accompanying the resume with a photograph. Can this help in finding a job? Among recruiters there is no consensus on this matter. On the one hand, why not show what is called a product by its face, especially if the face is pretty? First of all, this applies to those professions where appearance matters: receptionist, perfumery and cosmetics sales manager, PR manager. On the other hand, it is not easy to choose a photo for placement in the resume. For most positions, photos on the beach, wedding, with children, dogs, collective, with a cigarette, etc. are categorically not suitable.

Superjob experts recommend that you attach a photograph to your resume only if you are absolutely sure: photography is your forte. For example, if you have entered pre-retirement age, but are active and young in heart, attach a photo confirming this to the resume. Let it be a fresh photograph in a business suit, emphasizing favorably the image of an experienced and mature specialist, who is also in great shape.

Obviously, the processing of a resume in order to demonstrate its strengths for a particular vacancy requires an audit of all professional experience. This work takes a lot of time, but, we assure you, efforts will not be wasted: a well-written resume will open up new career horizons for you.

Why is my resume not being viewed? 5 possible reasons

Reason 1: inaccurate job title
The job title is one of the key elements of the resume, therefore it is extremely important to accurately and concisely indicate the desired position. The position you are applying for must be absolutely specific. Excessive creativity and humor are definitely not appropriate here, strive for typical names: write “public relations manager”, and not “curator of the establishment of relations with the electorate”, “secretary at the reception”, and not “fairy office hospitality”.

If in the field “Title of title” you write “Any”; "Different" "Offer"; “I will consider options”, etc., resumes will be viewed much less frequently. There is no time for a recruiter to get a grasp of a work biography and think what can be offered to such a candidate. He will prefer someone who knows exactly what position he can apply for.

What else to look for? Do not indicate in the job title the city or company where you work: this complicates the perception (the line looks too long). So your current employer can “calculate” you (if you hide your desire to quit).

Do not highlight the title of the post with the CapsLock key: a series of capital letters is hard to read, is perceived as a scream and scares.

Finally, check if you have typed part of the name in Latin letters - such an error will reduce the chances of your resume getting into search results (for example, if the word “specialist” contains the Latin letter “s”). This, of course, does not apply to HR managers, PR directors and other professions where the name implies the use of foreign words and abbreviations.

Reason 2: blank resume fields
It is not clear what the applicant is counting on, who has not completed the “Achievements” field and has not described his main responsibilities. The recruiter will not be at a loss as to what the candidate has achieved as a client manager at Everest. Most likely, briefly looking through the resume and realizing that the key field is not filled, the HR manager simply will not open it and read it in detail.

Fill in all the fields of the resume that Superjob offers you: designate a position, describe your achievements in previous jobs, key skills, etc. - let each word add you points in the competition.

Reason 3: negative in the description of previous experience
No matter how hard you work in the same place, you should not describe your experience with negative subtext. “I made a modern office out of a soviet office, and no thanks”; “Plowed like a slave for 10 years for a meager salary” - such phrases just won’t add views to your resume, because no one wants to have an ever-dissatisfied employee in the company’s staff. Exclude negativity from the resume, focus on your achievements - your resume will be viewed more often.

Reason 4: insufficient activity of the applicant
Do not wait for gifts of fate. Your task is to independently look for suitable vacancies and respond to them. According to Superjob, resumes sent by job seekers themselves are recruited 1.5 times more often. This is not surprising: by sending a resume to the company, you confirm that it would be interesting for you to work there, and high motivation always attracts employers.

Reason 5: bad photo
Look at the search results of the resume through the eyes of the employer: try searching for a resume by entering the name of your position. You will see that resumes with high-quality business-style photos immediately stand out against the general background. Find a suitable snapshot in your archive - together with a clear and concise description of the functionality, well-designed fields, this will definitely add you the number of views. Photos where it’s hard to see your face, in which you are in the company of other people or in too informal surroundings reduce the chances of your resume to view.